Body of Life

A solopreneur gets a fresh start with a new company name, a new logo, and a brand new website.

Marthe Murphy has been an extraordinary health practitioner for over nineteen years. When she decided to start her own practice, she realized the importance of creating a unique company identity and letting the world know about her offerings through her website. She was clear that, compared to other forms of advertising and marketing, her website would be less expensive in the long run, and it would give her the greatest platform for presenting information about her field, her expertise, and her offerings.

Of course, like any new business, budget was a concern, so Zipnet worked with Marthe to come up with an economical solution that included a new company identity, business cards, and a website. Developing a company identity is best as a co-creative process, and it was exciting to see a vision and new company name emerge out of the work we did in creating her logo. Once the logo was ready, the design challenge was how to create impact and excellence on a budget. To reduce development costs, we kept the website simple, using a clean structure and layout for each page, creating impact through evocative imagery and a prominent header that was different for every page. Overall, a space of calm and serenity was created that was a perfect complement to the actual workspace where Marthe practices.

Launch website