Vacuum Central
Discount Vacuums gets a makeover – a new name, a sophisticated logo, and a secure ecommerce website!
Discount Vacuums already had a website that was about 10 years old. Unfortunately, it was buggy and gave the wrong impression about the quality of merchandise available at this online store. Moreover, the company name didn’t really match the high end machines carried by this company. The result was that sales from their website were barely 1% of total annual sales.
Zipnet was engaged to build a new website that would increase visits and improve sales. After conducting a thorough analysis, we targeted a number of areas for improvement: 1) brand image, 2) structure & organization 3) shopping cart function, 4) security, and 5) credibility. After launching the new site, we noticed an immediate improvement: within a couple of weeks, the bounce rate, that is, the number of visitors that leave the site instantly had gone down 15%; the average time people spent on the site went up by 77%, and the number of pages viewed increased by 222%. This renewed interest has resulted in positive sales growth for the company.
Launch websiteExpertise Provided
- Branding, logo design
- Naming
- Custom website design
- E-Commerce setup & integration
- Web hosting
Feedback from the client
We spoke with a number of different companies before choosing Zipnet. We found the staff easy to work with, knowledgeable and they understood what we were looking for in a website. The website was professionally done and has since improved our online sales. I would not hesitate to recommend Zipnet to anyone looking to improve their website."